New channels of social media are being created very often and more number of people and business organizations are beginning to use the various forms of social media. A business social media account cannot be used the way we use our personal account. However, there are many professionals who blur the thin line that separates business from personal accounts. This makes it very important for the business organization to have in place a social media policy. A closer look at the same has been taken.
Expert Tips for Creating a Social Media Policy for Your Business
Listed below in no order of importance are expert tips for creating a social media policy for your business.
Clearly define what social media means to your business
There are various forms of social media that business organizations use in their business. Avoid blatantly copying another company’s social media policy. You must clearly define what social media means to your company. Most business organizations regard Twitter and Facebook as social media but what about the official blog or website of your company? The first step in creating a social media policy is to clearly define what social media means to your business.
Educate employees about the guidelines to be followed while communicating through social media
Every industry has strict guidelines that have to be followed while communicating to consumers. The pharmaceutical field for example, has stringent guidelines about what a company representative can and cannot reveal to its customers through social media channels. You must sensitize your employees about such aspects. Additionally, you must make them aware of what their boundaries are when using the various forms of social media during an official interaction or communication.
Make employees aware that their official social media usage will be monitored by the company
Many organizations assign employees to handle a particular division of business social media. For example, the company can have a business social media account and an official blog. An employee is assigned the responsibility to reply on comments posted by blog readers. He must be aware that his comments and replies to readers’ comments will be monitored. This will make him post responsible comments.
Ensure that employees do not impose their personal views while using social media officially
Employees who have been assigned the task of managing your businesses social media must be made aware that they are not supposed to impose their personal views while doing so. Personal views must remain personal and must not be mixed while professionally using social media under any circumstances.
Clearly define the do’s and don’ts that employee ought to follow while using social media for business
Make employees aware of the kind of language and the kind of tone they are expected to use while communicating through the business social media channels. This reflects the company’s culture and branding. While interacting or communicating with users through the various social media platforms, remind employees that they represent the company.
Apart from these there are other expert tips for creating a social media policy for your business that you can follow.